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The self-titled “world’s easiest email marketing software” platform, GetResponse is targeted at small businesses. Pricing: Varies by tier – 2,500 contacts from $25/mo, 10,000 contacts from $65/mo, 25,000 contacts from $145/mo Which industry it is best for? Small businesses and low-volume users

The reports generated allow you to tailor your content in order to increase response rates. The former is a neat tool that allows you to send multiple emails to the same address in order to test their effectiveness. This is ideal if want to build your email list and maximize engagement.Īt the top end of the MailChimp spectrum, users can take advantage of tools such as multivariate testing and advanced automated segmentation. What’s more, you can tap into Google Analytics to learn even more about your marketing reach.Īs well as reports, can be integrated with a number of platforms, including WordPress and Zapier.

However, in recent years it has expanded to offer a broad range of marketing options.įor those that pay a monthly fee, email templates are just the start of the features you can utilize.Īnalytics are a major part of the MailChimp platform and you can receive reports on client activity, locations and social media engagement. Naturally, email marketing is the company’s main product. For starters, the pricing is such that anyone can start using it.įor non-business users or those just starting out, there is a free option that gives you access to a customer relationship management (CRM) tool and basic email templates if you have 2,000 subscribers or fewer.Ībove that, you’ll pay between $9.99 and $129+ for a full suite of services. However, that’s not the only strengths it has. That puts it well ahead of the rest when it comes to daily activity. According to the stats, more than 600 million emails are sent through its platform every two days.

Devices supported: PC, Mac, iOS and Android mobile devicesĪrguably the biggest name in email newsletter creation and management, Mailchimp caters for users at both ends of the marketing spectrum.